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EVENTTRIX case study

When we started Eventtrix we planned our courses with classroom teaching in mind.
As we developed our business plan we could see the limitations of this teaching model.

Sean O’Connor, Business Development Manager:

When we started Eventtrix we planned our courses with classroom teaching in mind. As we developed our business plan we could see the limitations of this teaching model. We decided to include an online learning facility as an additional stream to our business.

As we got up and running, the obvious demand for more flexible online learning led us to focus exclusively on this method of education. It’s what people want now. Everything needs to happen through a digital medium.

Eventtrix needed:

  • A content management system that allowed easy upload of new material.
  • A customer relationship management system that helped predict interest.
  • Consultancy to develop a strong and reliable sales and marketing plan.
  • Advice on the effective use of social media to grow business.

Clickary redesigned the original Eventtrix website to represent their new digital business model. We showed the team how to upload new courses, track response & uptake patterns and plan ahead with targeted marketing campaigns.

Our sales and marketing team helped Eventtrix to infiltrate some rich international markets and got them thinking like entrepreneurs. Analytics and automated reports helped direct new product lines, and their following has been growing steadily.

With Clickary’s expertise and business consultancy we’ve been able to see beyond our original vision. We never envisaged a few years ago that we’d be where we are now.

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