The International Open Academy hosts a large range of instructional courses in many subject areas. Many use multimedia to enhance a modern learning medium. When redesigning their website we sat down with their team of directors and outlined the main objectives:

• To provide up-to-the-minute technology to support the multi-level functionality needed by a digital campus.
• Adaptable platform that provides a dashboard of real time data and analytics, allowing full control to assess consumer behaviour on demand and adjust products to optimise business.
• Automated assessment
• Easy and effective content delivery that encouraged engagement.
• Capacity to host a large and expanding portfolio of educational material & courses.
• Tools to facilitate online community building and engagement.

As IOA were restructuring their business model it was the perfect time to rethink their digital structure. During planning, our business consultancy suggested a redirection of strategy: that individual brand sites could be merged into one central hub.

This approach has proven highly successful. Website design and usability had to be top notch – fast, efficient and beautiful. Facilities were streamlined to accommodate different sectors and new functions added which made managing a larger repertoire easy.

Though things got much busier behind the scenes, Clickary’s analytics and automated reports allow IOA to keep a watchful eye on traffic, user engagement and reaction to new ideas. They can stay ahead of demand, predict in what direction their audience is likely to go and plan effective campaigns and strategies to optimise take up.

We also put a big emphasis on supporting social media engagement to strengthen the sense of community. It’s now a bustling campus with an exciting outlook.